Genius sports launched

The merged interests of Betgenius and SportingPulse was touted in a press statement Monday as a business destined to become the prime provider of data-driven technology to sports, media and regulated betting markets.

Branded Genius Sports, a merged company is a provider of sports data systems, distribution and commercialisation services.

The new brand is a fusion of two technology companies, servicing sports through SportingPulse and betting through Betgenius.

SportingPulse was founded in 1999 in Melbourne, Australia and is a pioneer in sports administration, management software and basketball data collection and distribution. Since 2004 the company has worked with FIBA, the international governing body of basketball, to develop the sport’s leading Sport Management Platform.

Betgenius was founded the following year and is respected as a provider to some of the world’s largest regulated betting operators and lotteries with innovative sportsbook management and data-driven marketing services, along with accurate pre-match and in-play odds in the market.

The merged companies employ more than 750 staff in 10 locations.

Mark Locke, co-founder of Betgenius and now CEO of Genius Sports, said in a statement Monday:

“The merger of these two pioneering companies from recognised world-leading countries in sport – Australia, and sports betting UK, is a perfect match and creates a global full service sports technology and data business, ready to exploit the multi-billion dollar opportunities opening up in the US, China and India.”

Nick Maywald, founder of SportingPulse and now Genius Sports’ CCO, said:
“We believe the collection, protection and commercialisation of sports data is critical to the future success and growth of the sports industry. We must build on our reputation as a trusted partner to the sports industry with innovation, intelligence and integrity.”

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