Genius Sports named official partner of Serbian Football Association

Sports data and technology services firm, Genius Sports, has been named Official Data and Integrity Partner of the Football Association of Serbia (FSS).

Under the terms of the agreement, Genius Sports has been granted the right to commercialise real-time pitch side data by the governing body of the Serbian Superliga, First League and FA Cup.

“Genius Sports’ robust technology will allow the FSS to take control of its data, providing sustainable revenue streams and growing the profile of its competitions around the world,” a press statement reads.

As Official Integrity Partner, Genius Sports will assist in protecting Serbian football from match-fixing and betting-related corruption with alerts relayed to the FSS of suspicious betting activity on competitions covered by Genius Sports’ bet monitoring system.

Jovan Surbatovic General Secretary of the Football Association of Serbia, said: “Maximising the value of data has become a crucial responsibility for all football organisations. I am convinced that the results of our cooperation with Genius Sports will be hugely positive for our organisation.”

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