Geonomics takes a second stab at UK market

Geonomics, formerly Roboreus, is taking another punt at the UK market with the launch of its “all new” geolocation lottery.

Then named Roboreus, the company launched its Geosweep product into the UK market in 2010, followed by the Canadian market in partnership with the Atlantic Lottery Corporation with little success.

Geonomics “refined” GeoLotto product offers punters the opportunity to stake GBP 1 on a grid square of their choice anywhere in Britain utilizing Google maps. Prizes are awarded if their grid square number is drawn.

The company is supporting the launch with an extensive ad campaign.

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