German football sponsorship for SBOBET

Asia-facing online sports betting provider SBOBET has announced that it has become the official betting partner in Asia for the Borussia Dortmund football club during the 2018-19 season.

Publicity and promotion advantages will accrue to SBOBET as a result of the agreement, and the sports betting firm will align itself with the club to offer exclusive promotions and activities in Asia,

Borussia Dortmund’s Suresh Letchmanan, head of BVB‘s Asia office, said Tuesday:

“This partnership is a huge step for Borussia Dortmund to get even closer to our Asian fans. Our supporters from Asia have always sought new and exciting opportunities to engage with the club, and we believe SBOBET is the ideal partner to spread the BVB brand of football in the region.

“SBOBET’s trustworthy reputation and strong presence in the Asian market also bodes well for our concentrated efforts to get the Borussia Dortmund name to the minds of passionate Asian football fans as their first-choice club to support in Europe.”

Bill Mummery, a director of SBOBET’s parent group Celton Manx, said:

“The Bundesliga continues to rise in Asia and we are delighted to have one of its best teams, Borussia Dortmund, as our partner. They have an amazing fan base, not only in Europe but all over the globe. We admire Dortmund’s rich history and what they have built throughout the years, establishing themselves as regular fixtures in Europe’s top competitions. And while we are delighted to have Dortmund grow with us in Asia, we are more excited for our Asian fans and what this partnership will bring them in the near future.”

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