German online casino to sponsor Celebrity Big Brother and Global Gladiators TV shows
News on 21 Aug 2018
News on 21 Aug 2018
German online casino operator DrückGlück has unlocked its marketing war chest to sponsor two of the country’s most popular television shows, Celebrity Big Brother and Global Gladiators.
The Schleswig Holstein licensed casino brand, which is powered by SkillOnNet, is a major TV advertiser in Germany and will ramp up spend this autumn to strengthen its market position via a Euro 35 million offline budget.
The adverts will be broadcast on channel Sat 1 and Pro 7 respectively and in the prime-time 8:15pm slot.
DrückGlück offers more than 1,250 online slots from major suppliers such as Merkur, Play’n GO and Microgaming, as well as localised payment options and customer support.
Michael Golembo at DrückGlück, said: “We are one of the largest offline advertisers in Germany with TV, city buses and live shows to engage with our players. The deals to sponsor Celebrity Big Brother and Global Gladiators will help strengthen our position and our target to make DrückGlück a household name.
“Both shows boast millions of viewers each week. We believe there is tremendous affinity between these audiences and the player demographic that is attracted to DrückGlück. We expect to see a significant uptick in new player sign-ups once the ads are broadcast.”
The news comes shortly after DrückGlück announced it had signed a deal to become the official sponsor of German 2. Bundesliga team Holstein Kiel with LED board advertising, cam carpets and team bus branding.
