GiG formalises Hard Rock Casino sportsbetting deal

Hard Rock International has turned to Gaming Innovation Group (GiG) for the supply of an omni-channel sportsbook to its New Jersey online casino following the signing of a Letter of Intent back in October 2018.

Players in New Jersey will soon be able to place bets online at HardRockCasino.com, on mobile via the Hard Rock Casino iOS and Android apps, and over the counter or at terminals inside the Hard Rock Hotel & Casino, Atlantic City.

Hard Rock attributes its “lightening-fast” success in the New Jersey market to GiG’s technical platform service, front end website service GiG Magic, Wild Card Rewards system and the Hard Rock Hotel & Casino Atlantic City’s exclusive loyalty programme.

Hard Rock has taken on GiG’s full suite of sports betting services including GiG Sports Connect, GiG Trader and GiG Goal. There is potential to expand the partnership further in the future in other US states, the company said.

Kresimir Spajic, SVP Online Gaming at Hard Rock International:

“We are positive that the extension of our partnership with GiG together with “skin” partnerships with leading international operators will enable Hard Rock Hotel & Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s Sports Betting and Online Gaming market leader.”

Robin Reed, CEO of GiG:

“Hard Rock choosing GiG to power its Sportsbook is a clear statement as to the quality of our cutting-edge Sports Betting Services at this very early stage of their roll-out.

“Hard Rock is a strong brand with scale, wide reach and with the same high ambitions as us. We look forward, with excitement, to continuing to support Hard Rock’s expansion and geographical growth.

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