GiG further expands Casumo partnership with new feature-filled agreement and extends agreement to 2027
News on 13 Feb 2024
News on 13 Feb 2024
Gaming Innovation Group (GiG), has announced an extension to its deal with long-term partner Casumo, with an original agreement for the provision of GiG’s powerful iGaming platform now expanded to capture the elevated benefits within GiG’s innovative new suite of solutions, driving greater growth opportunities for Casumo brand, Dunder.
The expanded partnership will see Casumo take full advantage of GiG’s enhanced new frontend and marketing managed services, which include its CRM, SEO, affiliate management and Casino lobby capabilities, helping to deliver a premium user experience for Casumo’s Dunder brand. GiG has developed a suite of advanced AI-led features that enhance decision-making abilities, providing intelligent data that drives insights, informs strategies, greatly enhancing both acquisition and retention capabilities and as part of this new agreement, GiG will drive Casumo’s growth using these tools.
In addition, the Dunder brand will continue to rely on GiG’s best-in-class account and commercial support, leveraging its wealth of experience to ensure the brands’ focus remains on the scaling-up of both growth and operations, across its core markets.
GiG has sparked a notable rise in interest in its solutions with the addition of some high-profile industry figures to its executive management team over recent months. Its newly announced X-Suite of platform, sportsbook and AI led features has crafted an end-to-end offering that is ideally positioned to take advantage of tightening global legislation, driving growth and revenue within the most complex markets.
This latest extension with a valued and high-profile industry partner continues to reaffirm GiG’s strength at establishing successful partnerships, with a number of expanded relationships announced over the past few months that include Betway, Bplay and GoldenPark.
Andrew Cochrane, Chief Business Officer of GiG said: “We’re grateful for both extending and strengthening the relationship we have with Casumo. Our anticipation and expectation for the brand are understandably high, aligning perfectly with our mission to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service.”
Tim De Borle, Chief Operating Officer of Casumo added; “Through our continued and strengthening partnership with GiG, we are looking forward to taking full of advantage of the opportunities we see for Dunder, having been impressed with the commitment to service management and innovative product development from the team at GiG.”
