GiG live with Hard Rock sports book in New Jersey

Gaming Innovation Group Inc. (GiG) has gone live with Hard Rock’s omni-channel sportsbook offering marking the the launch of its sports betting services into the U.S. market for the first time.

The sportsbook delivers a seamless experience for players, who can now place bets online and on the mobile app within the state of New Jersey, and in person on the casino floor at Hard Rock Hotel & Casino – Atlantic City.

“This is a milestone for GiG. We have an ambition to make our mark on the highly competitive sports betting vertical and have invested heavily,” Robin Reed, CEO of GiG, said.

“We are now launching our first major operator into a significant market with the possibility of more markets in the US to follow. We have gone from winning the highly competitive tender, to launching a full omni-channel solution in just over half a year.

“The launch of the sportsbook at HardRockSports.com is another milestone on our journey to becoming the most innovative and comprehensive online gaming service for players in the State of New Jersey,” Kresimir Spajic, senior vice president of online gaming at Hard Rock International, added.

“Sports are integral to New Jersey culture and HardRockSports.com provides fans with the best platform to bet on their favorite teams and sporting events.”

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