GIG names Hard Rock as new online casino client

Gaming Innovation Group (GIG) has revealed Hard Rock International as the “large, undisclosed operator” it signed a letter of intent with back in October 2017 and has formally entered the U.S. market for the first time.

The now formalised agreement will see GIG develop the casino operator’s new online gaming platform with a full range of platform and front-end development services and the launch of Hard Rock’s first online casino on a revenue-share basis.

GiG considers the deal to potentially be the largest platform agreement under its belt yet.

Following receipt of a Casino Enterprise License in New Jersey, GiG will furnish Hard Rock with a digital consumer portal, the back-end platform to manage their operations and its new front-end casino service, GiG Magic.

“Hard Rock has an ambitious plan to become a global leader in the international online gaming space,” said Kresimir Spajic, SPV, Online Gaming at Hard Rock. “We are confident that, together with GiG, we can disrupt the market, through product innovation and unique user experience.”

“We are excited to be part of Hard Rock’s inspiring and innovative plans,” added Robin Reed, CEO, GiG.

“This agreement confirms the attractiveness of the GiG platform and the ability to support major operators in the industry.

“By adding a New Jersey license, we will move into our third regulated market, positioning GiG towards an important and growing iGaming market.”

The initial contract is on a five year term. Product launch expected during 2018.