GIG partners Enteractive

Gaming Innovation Group (GIG) has integrated Enteractive’s Player (Re)activation solution to its SuperLenny, Thrills and Kaboo brands.

The solution from the player retention solutions provider boosts the reactivation of churned players through one-to-one personal phone calls in which trained agents interview players to glean precisely what they want from their gaming experience and guide them accordingly.

In addition, the operator has taken on Enteractive’s activation service, which targets registered non-depositing players converting them to active users on the respective sites.

“Since working alongside Enteractive, we’ve already seen a significant increase in the number of churned players becoming active again and using our products,” Remy Hordan, head of central CRM at Gaming Innovation Group, said.

“As well as improving our customer engagement with players to better understand their gaming experience, the service is also an invaluable tool in flagging vulnerable users aiding us in our responsible gaming efforts.

“We’re thrilled by the early success and are excited to extend the solution across our other brands.”