GIG reaches into horse racing market with gg.co.uk

Gaming Innovation Group has partnered horse racing content website GG.co.uk in a marketing partnership which will see it deliver event and targeted digital paid marketing services for the popular portal.

The alliance enables GiG a future entry point into the UK horse racing market while marking an important milestone for the company in the creative use of its technologies, GiG said.

“I am excited to launch a first partnership of this kind. GG.CO.UK is a leading horse racing site and we believe there is a vast untapped opportunity to strike similar partnerships with other affiliates across other sports,” GiG’s Chief Digital Officer, Richard Brown said.

“We’re excited to be working with the team from GiG, and the capabilities they have within paid marketing, which to date has been unknown territory for us. We’re sure that we can do great things together,” added Colin Jelfs, Managing Director of GG.CO.UK

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