Gigamedia targets social casino market

Taipai-based GigaMedia Limited will launch a suite of new casino games which it says is the first step in new strategic growth plans targeting the high-growth social casino games market.

The company’s FunTown online game operation has rolled out the proprietary suite of casino games in closed beta format to 200 Taiwanese Cyber-Cafe’s.  Results of the initiative will be used to support development and launch of additional social casino offerings across multiple platforms towards the end of 2013.

The games currently in beta-testing comprise a mix of slots, poker and dice games which the company says are scheduled for commercial release in around four weeks.

“Social casino games is one of the fastest growing and most profitable segments of online games,” said GigaMedia Chief Executive Officer Collin Hwang. “With social casino games generating ARPUs nearly double those of social games; increased sector focus will play a key role in driving growth of our FunTown online game operations in 2013 and beyond.”

“We plan to leverage our expertise as a developer and operator of PC-based Asian casino games to create new offerings for mobile and tablet devices, building a strong multi-platform offering,” added Hwang.

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