B2B Daily Fantasy Sports software provider Global Daily Fantasy Sports Inc. announced Thursday that two new brands have joined its Italian network.
Betaland and Enjoybet are owned and operated by OIA Services Limited and have agreed to join the DFS network for the upcoming European football season, which kicks off on the 18th of August.
As part of the network of the Italian B2B service provider Microgame S.p.A. who became a customer of Global in February 2018, they will join the Italian network powered by Global.
OIA Services Limited is an Italian licensed concessionaire that operates under the Betaland.it and Enjoybet.it brands in sports betting and gambling in Italy. Formed in 2010, the Betaland brand has established itself as one of the top 10 operators in the Italian online sports betting market, representing approximately six percent market share in the largest gambling market in Europe.
Microgame serves over 30 concessionaires with digital content of which, including OIA Services Ltd, 12 have signed up so far to gain access into the Global-powered DFS network in Italy. With the addition of these two brands, the Italian facing DFS network now has exposure to 20 percent of the Italian facing online sports betting market which last year generated Euro 550 million in revenue.