Global Gaming selects advert agency to promote new online casino

SpelLandet, the new online casino from Global Gaming, is looking to hit the market with a bang after engaging an innovative advertising agency to launch its first advertising campaign.

The campaign, which will include TV, radio, print and online advertising, started earlier this week and will run for an initial period of six weeks.

A company statement Monday advises that, following on from Global Gaming’s success with sister online casino Ninja, the hiring of an established and prestigious advertising agency was important to add a new dimension to the SpelLandet launch, focusing on the slogan ‘Sometimes life is wonderful’.

Global Gaming spokesman Alessandro Focardi said: “While Ninja Casino offers an exciting and unique experience, SpelLandet builds on the same technology and unique features encompassed with PayNPlay, and takes a different direction, one that is slightly more light-hearted.

“We went for the very best with Joakim Jonason’s New Ad Agency. He has been behind some incredible campaigns, such as Diesel’s ‘Successful Living’. We are creating a brand that will stand out in the market and we want it to be introduced with a campaign that will leave its mark, which we know will happen with Joakim and his team.”

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