Global Gaming terminates white label activity

Global Gaming announced this week that it plans to terminate white label operations in order to focus and concentrate its resources on its successful B2C business, including the NinjaCasino and Spellandet brands,

The operator said that it will terminate its white label operations in the fourth quarter of 2018, and beyond the end of this year there will be no revenue from white label operations.

“B2B business accounts for a small portion of the group’s revenue, roughly 2 percent in the third quarter of 2018. After profit sharing with our partners, Global Gaming’s share is so small that it no longer justifies the cost of running, maintaining and developing white label operations,” said CEO Joacim Möller.

“All of our resources will be focused on optimising and developing our B2C brands, which we are convinced will have a positive impact on the Group.”