Good news for SBTech

SBTech has confirmed a five-year partnership extension with Scandinavian betting giant Bethard in a deal that underpins the operator’s continued aggressive international expansion strategy.

The supplier’s sportsbook has been central to Bethard’s exceptional financial results, with exponential growth across the company’s multi-brand portfolio in key regulated markets including the UK, according to a SBTech statement Thursday.

Andrew Cochrane, CCO of SBTech, said: “The extension of our agreement with Bethard is testament to the increasing value of our partnership and the high level of trust we’ve built with the team over the past few years.

“We work closely with our operators to grow their revenues and have a proven track record of delivering above average market growth. Our goal is to always provide our customers with superior solutions that deliver standout value in the most competitive regulated territories, and I anticipate even greater success for both companies as the latest chapter in the Bethard story unfolds.”

Erik Scarp, CEO of Bethard, added: “Our partnership with SBTech has been a significant growth driver for the business across key markets”.