Greentube launch Mount Airy social casino

Novomatic subsidiary Greentube has launched a new social casino for Pennsylvania’s terrestrial casino, Mount Airy Casino Resort, built using Greentube Pro, Greentube’s private label social casino solution.

The platform provides a branded experience that reflects the physical appearance of Mount Airy Casino Resort. Players who visit the site will instantly recognize a virtual rendition of the property’s lobby and main casino. In addition, the site offers popular games from Greentube and other providers.

The social casino – available on PC, tablet or mobile device – provides multiple in-game and external marketing channels that enhance the player experience through live operations.

In addition, Greentube’s marketing expertise will assist with in-house promotions.

The Mount Airy social casino is the third social platform for a major casino created by Kenny Huang and his team at BlueBat Games, a subsidiary of Greentube.

“Our goal was to build a social platform that delivered part of the Mount Airy Casino Resort experience into players’ homes and hands,” John Culetsu, executive vice president and general manager for Mount Airy Casino Resort. “We are proud to offer this platform to our regional players as well as casino enthusiasts throughout the country.”

“Social Casinos are the gateway to attracting new players to visit a casino property and the means by which casinos can entice previous players to return,” Gabriel Cianchetto, president of market development for Greentube North America, added.

“With our assistance, Mount Airy Casino Resort is aptly positioned to deploy the latest marketing technologies and game content.”