Greentube launches private label social casino marketing platform
News on 16 May 2014
News on 16 May 2014
Novomatic’s online gambling software subsidiary Greentube has launched its turnkey private label social casino marketing platform, Greentube Pro.
Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates loyalty strategies with the mass appeal of online and mobile play into a custom branded experience.
Greentube Pro engages with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays and tickets to events.
The platform is fully customisable, allowing land-based casinos to choose from Novomatic’s large library of games. Players experience the casinos brand anywhere they may be and on any internet-enabled device they prefer.
“Our goal was to build a social gaming platform that is completely casino-focused,” said Greentube spokesman Gabriel Cianchetto on Friday.
“Greentube Pro is designed so that casino marketers will feel comfortable launching an online version of their properties and we’ve designed Greentube Pro with all the features they are looking for.”
The launch of Greentube Pro is Greentube’s first foray into the lucrative US market. The platform was built by BlueBat Games.
Cianchetto says that according to SuperData Research, 82 percent of social casino gamers visited a land-based casino within the past year. 60 percent have visited a land-based casino with the past six months.
