Groupe Partouche debut innovative Instagram game

French leisure operator Groupe Partouche launched its first voxel-developed digital casino marketing campaign this past Friday 13 October on Instagram at https://www.instagram.com/partouche_casinos/

This innovative initiative is designed using a volumetric pixel (voxel) model, the three-dimensional (3D) equivalent of a pixel, think Minecraft-style.

Partouche’s Instagram account offers nine different rooms that include Players Plus Room, Mégapot Room, VR Room, Bingo Room, Players Plus Room and BlackJack Room, each room reflecting one of Partouche’s casino or hotel programmes.

Players are challenged to find and like prescribed elements within the nine rooms to be in line to win up to Euro 1,500 worth of prizes.

“With this new game, Groupe Partouche has confirmed its commitment to rejuvenate its target and confirms its innovation-based development strategy in order to satisfy its customers,” a press statement reads.

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