Growth continues at Optima

Jacob Curciel, the CEO and founder of Spanish sportsbetting technology developer and provider Optima, revealed in an interview with the publication SBC this week that his company continues to experience 110 percent annual revenue growth and over the past six months has taken on 50 new employees and is still recruiting, mainly for the project and development divisions of the group.

The company’s MGS platform, along with online and mobile channels have shown the highest growth, Curciel revealed, whilst the retail division continues to maintain a steady upward trend. Growth has been achieved in Optima’s home market of Spain, but the company has also achieved successes internationally, particularly in Africa and South America.

With 70 percent of sports betting in Spain delivered through in-play betting, Optima’s iSHOP product is doing well in Europe, with ongoing trials in the UK soon to be followed by similar trials in Africa.

“We see iSHOP as an additional service that all retailers and casinos want to offer as a unique innovation, especially when talking about in-play betting and bringing together all the channels in terms of odds and other important factors like user experience,” Curciel said, noting that the product meets all regulatory requirements, and can be offered with a non-remote betting licence, unlike SSBTs and similar solutions.

This sort of personal device in a retail environment product is a powerful way to attract new demographics due to its appeal to younger punters; it enables access to betting offers on personal mobile devices, obviating the need to wait to use in-shop terminals.

From an operator perspective the product offers real advantages because there is no dependence on third parties for options, prices and trading, as there is with SSBT’s. The bookmaker offers the same prices that are in the till and uses his already established trading arrangements.

Related and similar