GTech launches iLottery library

GTech launched a new iLottery service Wednesday, a centralised iLottery content library branded “Game Market” and compiled from the company’s Lottery Developer Network.

The Game Market showcases instant interactive games, allowing third-party content developers to create games for the iLottery space.

“The Game Market is the next major building block in revolutionizing the way in which interactive games are developed and brought to market for lotteries,” claims GTech product marketing exec Paul Riley this week.

“It puts the control of game content firmly in the hands of the lottery operator and allows a lottery to rapidly update its product mix,” he added.

In essence, the Game Market functions as a distribution channel for lotteries, just as iTunes and Netflix serve as the distribution mechanism for traditional consumers. It provides lotteries with a selection of certified games that can be accessed through a secure private portal so that the games can be viewed, tried out and evaluated based on past performance and lottery-submitted reviews.

GTech claims that “time to market” concerns are assuaged by using the facility, in that it allows a lottery to select and configure games using the portal. The portal then automatically generates the appropriate work order to install the game on the player-facing website.

The selection available includes popular themes, seasonal games, holiday games and licensed property offerings.

Game configuration options include: selecting a prize structure, setting grid size, configuring prize tiers, customizing the pay-out percentage, adjusting the progressive jackpot and scheduling the go-live date and time.

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