GTech selects IGT as the principal brand going forward

With the completion of its $6.4 billion acquisition of International Game Technology now in sight (see previous reports), GTech has commenced a corporate restructuring dividing the new super-group into four divisions and moving into the future with IGT as the main corporate brand.

The company announced this week that the holding company will be titled Game Technology plc, headquartered in Britain and supported by operational centres in Italy and the USA. The corporate will be listed on the New York Stock Exchange using the familiar IGT symbol and brand.

Talking about the restructuring this week, GTech CEO Marco Sala said:

“The combination of GTech and IGT brings together two highly complementary legacy businesses to form the true blue chip company in global gaming. The new name and branding reflect this positioning.”

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