GVC boosts game choices with integration of proprietary Ladbrokes Coral content

In a press statement Friday online and retail gambling group GVC Holdings plc advised that it has boosted its casino product offer with the integration of an extensive portfolio of titles developed by CR Games, the in-house studio of the Ladbrokes Coral Group, acquired by GVC earlier this year.

A catalogue of over 20 games, developed exclusively by the Manchester-based studio, will augment the gaming line-up of GVC brands including bwin, PartyCasino and Sportingbet.

Beginning this month in dotcom markets, five titles will be rolled-out including CR’s flagship five-reel, ten-line slot, Big Banker. The full line-up will be introduced over the coming weeks, with customers in regulated markets such as Italy, Denmark and New Jersey set to see the new games added later in the year.

The roll-out further enhances the distinctiveness GVC’s gaming offer, which already boasts proprietary content developed by GVC’s Win Studios, as well as a host of game-exclusives from premium third-party suppliers including the likes of NetEnt, Yggdrasil, Pragmatic and Play n’ Go, the statement claims.

Commenting on the integration, Liron Snir, GVC’s chief product officer said:

“This is an important milestone in the integration of GVC and Ladbrokes Coral and demonstrates the benefits to customers of bringing the businesses together. At GVC, content is king and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players.”

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