GVC boosts instant win offer with Gamevy

GVC Holdings has further boosted its Instant Win portfolio with the signing of a direct content supply agreement with Gamevy in which its instant win games will launch across several GVC sites including bwin, partypoker, party casino and gamebookers.

“We’ve seen a real shift in the last year as more operators appreciate how instant win games can help them convert players onto the casino tab,” Helen Walton, chief commercial officer of Gamevy, said.

“We also see how the most forward-thinking operators recognize that investing in product innovation can increase differentiation and brand loyalty.”

Designed mobile-first and encouraging players to touch and interact with the device, Gamevy games appeal to a softer player-base and to younger customers, acting as an innovative conversion path to the games and casino tab, Walton says.

Liron Snir, chief product office at GVC has been impressed with Gamevy’s range, saying: “We know our players enjoy challenge and variety – and together with Gamevy we plan to develop even more exciting content for them.”

This deal follows a similar deal inked earlier this week with IWG (see previous report).