Instant win games provider IWG has extended its relationship with the GVC online gambling group with the launch of its revolutionary new insured jackpot mechanic Rollover Jackpots.
GVC brand bwin has become the first to go live with the product, which can be applied to any IWG game and offers prizes starting from GBP 5 million and going up to GBP 25 million.
The insurance-based solution can create a massive prize pool for the operator without the need to rely on liquidity from other commercial or lottery brands.
IWG first partnered with GVC in 2017, delivering its suite of instant win games including popular titles Cash Buster and Slingo.
Liron Snir, chief product officer at GVC, said: “IWG’s games have proved immensely popular with our customers and we’re confident the addition of Rollover Jackpots will significantly enhance the user experience.
“Jackpots are a sure-fire way to grab player’s attention and with a potential £25million up for grabs, it’s sure to have massive appeal.”
Rhydian Fisher, CEO at IWG, added: “Rollover Jackpots is the first product to offer such massive prizes in the online instant win space, introducing another layer of excitement to our games with the addition of a giant prize pot.”
Over the past 12 months, IWG has signed deals with some of the biggest commercial operators in the sector, including Mecca Bingo and William Hill in addition to its partnership with GVC.