GVC Holdings has launched its bwin and partypoker brands in the Swedish market.
Both brands now offer dedicated websites under the .se extension. An Android mobile app is also available, with an iOS version expected to follow over the coming days.
bwin.se will utilise the feature-set and content from the Group’s flagship European sports betting brand, offering both pre-event and in-play betting on a wide range of sports.
Swedish customers will also be able to access GVC’s casino product, which offers content from 33 third-party games developers as well as proprietary titles created by the Group’s in-house studio. In total over 650 slots, jackpots and live table games are on offer, including exclusive titles unavailable in other markets.
The Group’s poker offer will be led by partypoker.se, a localised adaptation of its well-known poker brand. Swedish players will be able to take part in partypoker’s The Power Series, Daily Majors and Super Sunday tournaments, as well as Sit & Go Jackpots.
Shay Segev, Chief Operating Officer of GVC Holdings:
“We are delighted to get the year off to a positive start with the launch of bwin.se and partypoker.se. We are confident that Swedish customers will enjoy what we believe is the best and most comprehensive online gaming experience in the market. Launching two new labels in such a short space of time after receiving our licence, demonstrates the flexibility of our unique proprietary technology platform.”