GVC to integrate instant win games

GVC Holdings will expand its product line with the integration of a full suite of instant win games from IWG across its portfolio of brands.

IWG has amassed a portfolio of over 250 instant win games having serviced the lottery industry for over 15 years.

“We are really happy to be working with GVC to launch instant win games across their roster of B2C brands,” Rhydian Fisher, chief executive officer at IWG, said. “They are one of the industry’s biggest success stories and have both the know how and resources to unlock the full potential of instant win games.

GVC Holdings has exponentially expanded its game portfolio with a flurry of new content supply deals inked over the past few months.

Commenting on the deal, Liron Snir, chief product officer at GVC Holdings, added: “IWG have a unique range of immersive and engaging instant win games, as well as a fresh approach to creating captivating online scratch cards. Taken together we believe this new games line will have real appeal to our customers.”

IWG has provided content to the UK lottery for over 15 years and supplies entire portfolios live in lotteries across Europe, Canada and the USA.