GVC launch The ClubHouse

Gaming operator GVC Holdings plc has launched a new live casino studio in collaboration with Evolution Gaming and My Agency.

Housing GVC’s gaming brands under one roof, The ClubHouse features a dozen blackjack and roulette tables that accommodate multiple GVC Brands, including bwin, partypoker and partycasino.

The studio features an art deco design throughout, with branding and design developed in collaboration with My Agency, a London-based creative consultancy, and studio operator Evolution Gaming.

In addition, The Clubhouse features three ‘windows on the world’, which feed looped video capable of transporting players to a host of exotic locations around the globe.

The launch is considered the most significant upgrade to GVC’s live offer since the acquisition of bwin.party and represents a major enhancement to the player experience, the company said.

“We created The Clubhouse to address the challenge of catering for multiple brands from a single private studio, GVC’s Head of Live, Oliver Bartlettsaid. “ The addition of the windows allow us to take our studio anywhere in the world, something brand new in the industry.

“This is the first of a number of new innovations we have in the pipeline, maintaining our position as a market leader in Live Casino.”