GVC in marketing optimisation deal with Beehive

Marketing optimisation specialist Beehive has entered into a supply deal with GVC Holding’s for the provision of its data-powered marketing platform across GVC’s Playtech brands.

The deal will enable GVC to deploy targeted, personalized promotional offers.

“With CPAs on the rise, it has never been so important to implement a CRM solution that can optimise a player base, and we have found Beehive’s customer marketing engine to be a fantastic way to boost our marketing and analytical capabilities,” Liron Snir, chief product officer at GVC Holdings, said.

“GVC is a strategic client for us and we are thrilled to be partnering with them. We’re looking forward to strengthening our relationship with the GVC team, and are confident in our ability to support their growth,” added Adi Dagan, founder and chief executive officer of Beehive.

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