GVC relaunch Partycasino flagship brand

GVC Holdings has relaunched its flagship brand, PartyCasino, with an extensive makeover in terms of brand, product and customer experience.

“The site, once the world’s largest online casino, is aiming to recapture its crown,” a GVC press statement reads.

Party Casino’s relaunch will be supported by a major advertising and through-the-line marketing campaign kicking off today (Monday). The campaign will run on UK terrestrial and satellite channels for the next three months.

Since GVC’s acquisition last year, the company has extensively revamped PartyCasino’s product offer, signing deals with various well-known game providers (see previous reports).

“All areas of the customer journey have been reviewed and improved to create a more straightforward and intuitive experience,” the company said.