Happy pay boosts jackpots with RISQ

RISQ, a London-based technology company, has announced a new deal to boost the jackpots of game developer Happy Pay up to a record level of GBP 25 million through a RISQ insurance-backed solution that enables the creation of non-networked prizes across a wide range of game types and channels.

The new agreement follows on the heels a partnership between the two companies that provides free-to-enter sweepstakes and instant win promotions under a GBP 10 million, raising Happy Pay’s limit by GBP 15 million.

Since launching with RISQ at the start of January, Happy Pay’s many operator partners have reported up to a fourfold increase in daily entrants to the higher-value jackpots, demonstrating their worth as a generator of leads and traffic across all platforms and devices.

RISQ’s RNG platform is proving an industry game-changer, the company claims, with the flexibility to be customised to the individual needs of any operator or game developer.

RISQ’s B2B director, Tom Mitchell, said:

“Our Jackpot RNG delivers a rare combination of leading technology, tailored development, and sophisticated risk-management. It’s rewarding to see Happy Pay’s clients embrace this capability, increasing entrant engagement and adding substance to their marketing and promotions.”

Chloé Alpert, CEO at Happy Pay, said:

“This has opened up opportunities for our clients to harness the acquisition and retention qualities of jackpots, with a wide variety of free-to-enter games. We’re very excited about the future.”

RISQ’s unique B2B-only platform allows affiliates, operators, platforms and game developers the opportunity to access and use jackpots in a scalable, elastic fashion.

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