Hattrick partners with Zukido to launch PSK online

Internet gaming and sports betting firm Zukido will partner with Hattrick to launch a new website for its Croatian operator Prva Sportska Kladionica (PSK).

Hattrick acquired PSK in May 2011, one of the largest owners of sports betting shops in Croatia, and will work with Zukido to create an online presence for the brand.

Under the terms of the deal, Zukido will provide Hattrick with product consultancy, design and development services on its new multilingual, rebrandable online solution allowing Hattrick to adapt for entry into other countries and markets.

The new online offering is localised for the Balkan market across a variety of sports and also features lottery, live statistics and results, as well as supporting simple and system bet types.

Punters will have a single account across online and retail allowing them to create complex bets that are placed in the Hattrick retail estate whilst recording the shop bets against their online account.

David Sargeant, commercial director at Zukido said of the deal “It’s great to have an innovative technology-enabled bookmaker like Hattrick choose Zukido for their new web solution. We believe this product will really shake up the Croatian market”.

Barry Rudolph, interim chief executive officer at Hattrick, commented “Zukido have added many complimentary services to our internal development team, and together we are excited to be launching the first of some great new products in Croatia and beyond”.

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