Helio Gaming adds lottery betting to product line up

Malta-based Helio Gaming has launched a lottery betting product to its offering along with new daily, weekly, and event-based draws and a new live lottery game, which chief executive officer Richard Mifsud believes will be as much of a game-changer as live dealer has been in online casino.

“Rather than being a threat to existing lottery operators, I would suggest that we can really expand their online portfolios and offer something new with which to tempt the next generation of lottery player,” Mifsud said.

“There are also huge opportunities for casino and sportsbook brands who can easily add lottery as a vertical and quickly feel the benefits of its great acquisition, retention and reactivation qualities.”

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