Helio Gaming lottery products now live on Game Interaction

Online lottery supplier Helio Gaming has agreed to integrate its full suite of games, including the flagship Lotto Hero product, with Game Interaction.

The platform provider supplies a number of operators whose players will now have the chance to win from small stakes in a number of tailored jackpot games, which boost acquisition and retention and enhance an operator’s ability to cross-sell to both casino and sportsbook players by offering high-frequency, major prizes.

Richard Mifsud, CEO at Helio Gaming, said: “We are very proud of Lotto Hero and our new suite of lottery games and happy that Game Interaction have signed up to utilise them. The games are designed to attract new and existing players and will appeal to a wide-range of demographics.”

Francesco Arena, CEO at Game Interaction, added: “Acquisition and retention has never been more crucial, so taking on Helio Gaming’s portfolio, including Lotto Hero, will provide a welcome boost for our operators.”

With unlimited jackpots, the draws can use the Helio Gaming-certified RNG or live broadcast using existing casino studios, and includes non-monetary prizes such as cars, yachts, and luxury holidays.

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