Historic gambling content deal for Net Entertainment

In a deal which it describes as an historic first, Swedish online gambling software and games developer Net Entertainment has signed an agreement to supply its games to the major UK land and online gambling group William Hill plc for use in its land-based betting shops.

Characterising the agreement as “a milestone” for his company, Net Entertainment m.d. Björn Krantz, said:

“Net Entertainment is one of Europe’s largest suppliers of online casino games and we are very excited to have been given the trust, and confidence to extend our delivery commitment to William Hill now also covering the retail part of their business.

“The deal will allow Net Entertainment to maximize its distribution reach through William Hill’s major channels which includes retail, online and mobile.”

Krantz said that the deal complements his company’s existing content supply agreement with William Hill’s online division.

William Hill has over 2,300 licensed betting offices across the UK.