Hull City gains 12Bet shirt sponsorship

Asian-facing sportsbetting operator 12Bet has been named official shirt sponsor of Barclays Premier League F.C. Hull City for the next two years.

The Hull City club shirt will feature the 12BET logo as they compete in the Barclays Premier League providing the sportsbetting firm a strong platform to reach fans in 200 territories through live footage shown by 80 international broadcasters along with editorial and social media opportunities.

The reported 7-figure deal marks the largest commercial deal in Hull City’s 110-year history and is apparently a 60 percent increase on its last sponsorship with Cash Converters.

Hull City Commercial Manager, Simon King, said: “We are delighted to be working with 12BET. Having a global brand like 12BET with a great history of working in football is very exciting.

“This deal represents how far the club has come on the field and from a commercial perspective in the recent years. I welcome Rory and his team to the club and look forward to a strong future together.’’

12BET has formerly served as principal sponsor to both Sevilla F.C. and Wigan Athletic F.C.