ICE 2017 to debut Innovation Quarter

ICE 2017 continues to innovate securing an additional hall at the ExCeL centre which will be dubbed the “Innovation Quarter”. The hall will house new, fledgling suppliers supported by a dedicated pre-show and in-venue marketing and promotional program.

“We know from our research that one of the most popular features of ICE is the opportunity the show delivers for visitors to meet new, fledgling suppliers with fresh and invigorating ideas,” Kate Chambers, managing director of Clarion’s Gaming Division, said.

“The additional space we have invested in means that all first time and returning exhibitors can be hosted in what we are describing as an ‘innovation quarter’, enabling them to demonstrate their products/services and represent their brand personality in what is gaming’s most popular and prominent shop window.”

“It’s often said that new exhibitors are the lifeblood of established events and we want to ensure that, alongside initiatives such as the Pitch ICE competition for gaming start-ups, we provide a positive and nurturing environment for companies of all sizes and at all stages of their development.”

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