ICE Expo packs’em in

Official and independently audited numbers from Clarion’s ICE Totally Gaming Expo in London earlier this year show that 25,497 people attended the event, widely regarded as one of the top such marketplaces in the international gambling industry.

The figure represents an 8 percent increase on the previous year’s presentation, and is 15 percent up on the 2013 Expo, which Clarion says vindicates its decision to move from Earl’s Court to the more far-flung but purpose-built ExCeL Centre situated next to London’s financial and commercial district at Canary Wharf.

Whilst the UK provided the single biggest number of attendees at 10,717, the number of domestic visitors as a proportion of the total fell to 41 percent, the survey found.

Reflecting on the outstanding figures, Kate Chambers, Clarion’s director responsible for gaming brands, said:

“We marked the 21st anniversary of ICE in February and I think everyone who was part of that celebration of gaming will agree that the brand has certainly come of age! However, whilst it is gratifying to reflect on a job well done, exhibitions are judged on the here and now and not on the past. Our job is to focus on ICE 2016 and continue to make the improvements and enhancements which will help the brand that the industry has created to remain international gaming’s most favourite exhibition.”

Clarion marketing director Jo Mayer, said that Clarion has particularly targeted the German and UK markets for the 2015 Expo, saying;

“The campaign targeted Germany and the United States both of which saw a double digit increase in attendance.

“Similarly Asia and Latin America were both regions targeted for growth and attendance from Asia was up 41 percent and that from Latin America registering a 9 percent uplift. In total we welcomed attendees from 133 countries.”

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