iGame rebrands 24hPoker and casino and launches 24Bet

Online poker and casino operator iGame Limited has rebranded veteran titles 24hPoker, 24hBet and 24hCasino and integrated them into one consolidated entity, 24Bet.

The Malta-licensed company soft-launched 24hBet.com last November, but has clearly decided on a more homogenous branding for the three online companies.

The sites are powered by a mix of Everymatrix, Microgaming and Net Entertainment.

Brand manager Patrik Backlund said:

“Our new name also reflects our aim to make a permanent stamp in the sportsbook market. Most
importantly, we know our players, and with our new marketing strategy, we are sure to reflect the right desires from sports fans and sportsbook gamblers alike. We will offer an exciting sportsbook product where all odds and sports can be reached at any time”.

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