IGT inks e-commerce deal with Veikkaus OY

International Game Technologies (IGT) will deliver an upgraded Player Services e-commerce solution for Finnish lottery operator Veikkaus Oy while extending its current web and mobile platform support agreement to 2018.

“Through this agreement, we will now gain even further flexibility with continued stability,” commented Juha Koponen, chief executive officer or Veikkaus Oy. “Customer personalization is key in the current marketplace, and through the Player Services e-commerce module delivered by IGT, Veikkaus will gain a much more agile way of maintaining customer interaction in our interactive and mobile channels.”

Through the adoption of IGT’s e-commerce module, Veikkaus will be able to enhance one-on-one marketing capabilities by gaining full access to its real time player data across all channels, including retail, interactive, and mobile, providing the operator with an omni-channel view of its player base.

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