IMG extended its multi-territory streaming rights partnership with the National Hockey League (NHL) through the 2020-21 season, this week.
The agreement with the premier ice hockey league dates back to 2013.
“IMG is a proven leader in the distribution of real-time video streaming with a keen understanding of sports fans,” David Proper, NHL Executive Vice President of Media and International Strategy, said. “Our partnership with IMG has brought long-term value and delivered significant benefit in extending the NHL’s reach in Europe.”