Improving the player experience

Playtech has inked a deal with personalisation and optimisation provider Dynamic Yield that will enable it to offer an enhanced service platform to its licensee operators, allowing them to create a better and more relevant real-time playing experience for their customers.

Dynamic Yield technology additionally boosts marketing by displaying real-time personalised banners on advertising and affiliate networks and automating landing page creation to best fit a player’s location, device, live events and playing history.

Liad Agmon, CEO at Dynamic Yield says the company’s efforts are principally focused on retention of players through active and personalised engagement.

“Dynamic Yield’s integration to our system is an opportunity to continue to appeal to players with the most relevant content, therefore increasing player lifecycle and enhancing the overall player journey,” said Shay Segev, Playtech’s chief operating officer.

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