Indian lottery group launches first mobile lottery app

Indian lottery supplier Sugal & Damani has announced that it is the first operator in the country to offer the sale of lottery tickets through mobile, local media with the launch of its first mobile app.

Branded “Luckykhel,” the mobile app will be launched over the next few days, the company revealed to the Economic Times.  In an interview with the newspaper, S&D chief executive Kamlesh Vijay said:

“No trade can ignore the digital medium. There’ll be 468 million smartphone users by 2021, and we’ll be able to reach out to more customers via mobile phones. Our costs would go down and we’ll be able to sell lotteries round the clock.”

S&D claim to have around 75 percent market share in the online lottery business, with over 20,000 point-of-sale terminals across the country.

“By opening a mobile distribution channel, we’re trying to bring on board many more customers. We’re targeting anybody who is above 18 years of age,” said Vijay. He revealed that KYC measures have been added to the app, along with other security features such as geo-location, to ensure that players from non-lottery friendly states are not able to access the service.

The company will start selling Goa, Sikkim and Arunachal Pradesh state lotteries through mobile, and is also working to get Punjab and Maharashtra on board, Vijay revealed.

Related and similar