Indian operator takes on marketing service

Adda52.com, a major Indian online poker website, has scored a first for the country in signing up with marketing specialist Optimove.

Both companies hope the partnership will ensure the efficient implementation of marketing campaigns and player incentives, whilst Optimove will also make available analytical services to assess the value and effectiveness of the marketing effort, and the nature and demands of online punters visiting the website.

“Optimove is an end-to-end marketing and costumer segmentation software provider in the online gaming niche. With their experience with online poker companies, they bring on board a repertoire of software products, which will ensure we understand what our customer; the poker player wants,” said Anuj Gupta, founder director of Adda52.com.

Related and similar