Industry giants move to voluntarily curb gambling advertising

According to a Sky News report, the Remote Gambling Association will be hosting critical talks this week between gambling industry giants who are proposing to voluntarily curb betting and gambling advertising in response to political leaders pushing for a crackdown.

UK operators Betfred, William Hill and Ladbrokes are among those discussing proposals which the Sky News report says may include a ban on ‘in-play’ advertising during live football matches.

Sky News revealed the meeting’s agenda contains the most “rigorous set of measures to restrict television advertising ever considered by the gaming industry.”

Other restrictions up for discussion apparently include a complete ban on pre-watershed advertising and gaming adverts restricted to one per commercial break.

Sky itself has implemented a maximum of one gambling advertisement per commercial break effective from the second quarter in 2019.