Innovative launch event for Yggdrasil’s first branded game partnership

Online gambling games developer Yggdrasil Gaming has showcased its first branded game partnership with Nitro Circus with an innovative launch event in Malta featuring two of Nitro Circus’ biggest stars.

World-famous BMX riders Todd Meyn and Kurtis Down performed a series of gravity-defying stunts in front of more than 100 Yggdrasil clients from the industry’s leading operators.

Yggdrasil’s ‘Slot Shots’ tournaments have proved popular, and built a strong brand, since being introduced in 2016. The Nitro Circus happening is the kick-off for taking the Slot Shots Tournaments to a new level where Yggdrasil plan to invite clients to a series of extraordinary and unforgettable event experiences, the company said in a press statement Friday.

In between stunts, guests participated in the ‘Slot Shots’ tournament where they experienced the game’s unique features and bonus rounds, competing against each other in a thrilling BOOST tournament.

Nitro Circus is the world’s biggest action sports entertainment brand led by co-founder, and legendary action sports athlete and stunt daredevil, Travis Pastrana. The brand has a huge global following and will be touring Europe in conjunction with the game launch in November this year.

Yggdrasil Gaming CMO, Karin Wahlström said: “We have a very close relationship with our partners, so putting them at the heart of unforgettable events like the Nitro Circus preview is important to us. Our events give clients a deeper perception of our game, and the concept behind it, which is our goal for the Slot Shot Tournaments. This is the first of many memorable events that we are planning.”

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