InplayMatrix Asian deal comes to fruitition

An agreement between the UK online gambling firm BetButler and sportsbetting platform provider InplayMatrix signed on June 8 came to fruition this week as BetButler ramped up its push into the Asian market.

The InplayMatrix sports betting platform offers more than twenty thousand in-play games every month, feeding the insatiable hunger of the Asian sports betting community, according to a company press release.

InplayMatrix’s innovative odds provisioning makes them the only sports betting platform provider to offer up to 22 different bet types for in-running games, including the second half betting for football.

Earlier this month BetButler inked sponsorship deals through WorldLink with UK Premier League football clubs Sunderland and Newcastle