InplayMatrix and Buzz Sports in software deal

In a deal signed with UK-based software developer Buzz Sports, the ZonePlay in-play betting product will be offered in Asian online markets by InPlay Matrix, the company announced Thursday.

The technology will give players across Asia the opportunity to bet whilst watching televised sport and gamble on what happens next while watching at home, a company spokesman said.

ZonePlay makes it possible to bet on the next incident during live sporting events, with live odds that constantly change. It provides an entirely complementary product to existing in-play betting markets offered by InPlay Matrix clients and gives them thousands of betting opportunities on a daily basis.

The flagship product is currently available for football, tennis and cricket, with baseball due for launch in 2012.