InplayMatrix to integrate social gaming product

The Asian-facing InplayMatrix sportsbook platform has entered into a social betting partnership with Bodugi.com who will integrate its social gaming products into the platform.

Following the integration Asian players will be able to play against one another on poker-style tables for cash prizes. The games include a leaderboard which is updated in real time as sports events unfold, showing players how they are progressing. while an internal social network including notifications, friend list, and chat boards, turns the process of betting on sports into an immersive experience.

Current Bodugi licensees include Bet16, Vwin and Dafabet.

Bodugi founder Dave Nevison said:  “Asian markets have a well-documented passion for in-play betting, and we hope that the Bodugi model, which engages players throughout each sporting event, will really capture the interest of players here. We’re excited to be working with such a well-recognised and trusted name in sports betting and we hope this will be a successful partnership for both companies.”

Adrian Lee, Operations Director of InplayMatrix added : “We have been keeping a close eye on social betting trends, and we are looking forward to working with Bodugi to integrate their real-cash social betting products onto the InplayMatrix platform.”

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