Inspired expands to Finland with Veikkaus

Following a public RFP process, Inspired Entertainment Inc. has entered the Finnish market with National Lottery, Veikkaus, the first virtual sports provider to do so.

Seven of the virtual sports provider’s products have gone live across the retail and online sectors offering customers Rush Football 2, Rush Horses, Rush Dogs 2, Trotting, Speedway, Cars and Rush Cycling.

Steve Rogers, CCO, Digital Games, Inspired, said:

“Inspired’s Virtual Sports products are renowned for their world-class quality and ability to be easily integrated into existing sports betting platforms and we are proud to be the Finnish National Lottery’s preferred partner.”

Sami Kauhanen, VP Sports, Horses & Table Games, Veikkaus, added:

“We are committed to bringing our customers the most entertaining and engaging betting products available, and we are certainly achieving this with the addition of seven new Virtual Sports from Inspired’s varied portfolio.  We look forward to an exciting and mutually beneficial business relationship.”

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